A donut has raised more than than $1.4 million for the Canadian Red Cross Stronger Together Nova Scotia Fund.
Tim Hortons released its Nova Scotia Strong donut across the country on April 29.
100 per cent of sales went to the fund that supports those affected by the tragic events in Nova Scotia last month.
The most Nova Scotia Strong Donuts sold at a single restaurant was in Debert, one of the close-knit Nova Scotia communities that was struck by this tragedy. Debert is also home to a Tim Hortons distribution centre that employs many residents in the region.
The donuts came in a variety of different designs using Nova Scotia colours.
Tim Hortons encouraged owners to use their creativity and create a design with the ingredients they had available. The result was a wide array of creative designs from Tim Hortons bakers who put their hearts into the task.
“It was incredible to see how inspired our bakers were in designing their own Nova Scotia Strong Donuts,” said Tim Hortons Chief Marketing Officer Hope Bagozzi.
“This contribution from Tim Hortons to the Stronger Together Nova Scotia Fund is a direct reflection of the heartfelt support from Canadians across the country,” said Conrad Sauv, President and CEO of the Canadian Red Cross. “All of the funds raised will help to meet the immediate and long-term needs of the people deeply affected by this tragedy.”
